Social media is a proven winner for B2C
marketers, and recent research proves it. In fact, according to a
survey from Vision Critical, four out of 10 consumers
buy products that they’ve liked, tweeted about, favorited, or pinned on
their social network of choice. But what about B2B marketers? How are
they using social to reach their prospects? It appears that when it
comes to reaching business customers through social channels, content is
the key. According to a study from MarketingProfs, 87% of B2B marketers are using social media platforms to promote their content marketing.
However, there’s a problem with using social media to deliver content to business prospects. The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI). Without a strong strategy in place, as well as the proper tools to measure the impact of your social campaigns, you may be wasting both your time and your budget on social media marketing.
Look at it this way. Which would you rather have, 1,000 followers who never do more than like or retweet your content, or 500 followers who actually visit your site and recommend your brand to others? Obviously you’d rather have the latter, especially if they fit the profile of your ideal customer. After all, the purpose of social media marketing isn’t to gain new fans, it’s to acquire high-value customers. What does it take to make that happen, and how can you turn those interactions into increased revenue?
Read more at Click here / www.trade4x.net
However, there’s a problem with using social media to deliver content to business prospects. The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI). Without a strong strategy in place, as well as the proper tools to measure the impact of your social campaigns, you may be wasting both your time and your budget on social media marketing.
Look at it this way. Which would you rather have, 1,000 followers who never do more than like or retweet your content, or 500 followers who actually visit your site and recommend your brand to others? Obviously you’d rather have the latter, especially if they fit the profile of your ideal customer. After all, the purpose of social media marketing isn’t to gain new fans, it’s to acquire high-value customers. What does it take to make that happen, and how can you turn those interactions into increased revenue?
Read more at Click here / www.trade4x.net
No comments:
Post a Comment